A short cartoon episode sells for just 200 yuan on the domestic market, which hardly covers the cost of the tape. None of CCTV’s home-made cartoons have made money yet, and the chances of that happening are slight, Liang says.
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So it is only natural that TV stations are unwilling to make animation programmes and prefer to buy foreign ones,” he says. “To produce one part of animation for TV usually costs 400,000 yuan (50,000 US dollars), while to import one needs only around USD 1,500. “It is a lot cheaper to buy a foreign programme than to produce one,” Liang says.
But bearing in mind that the production of cartoons for TV is still a loss-making business, the funding is “a courageous effort”, claims Liang Xiaotao, head of CCTV’s animation department. The amount of CCTV’s cartoon investment is very small compared to its other programming expenditure. The cash has funded the birth and building of the Panda Jinjin and Happy Street, both projecting the theme of heroism against evil. Currently, the station’s so-called “own” programmes are commissioned with CCTV funding from outside animation companies.ĬCTV’s spending on cartoon production has doubled every year since 1994, from five million yuan (some 600,000 US dollars) to 20 million yuan in 1996. The workshop, to be built early in 1997 and to operate as a production company, will enable CCTV to produce independently its own animation programmes. The Beijing-based station is preparing to build its own animated cartoon workshop and recruit cartoon professionals.
In response to Jiang’s comments, a campaign to rival imported cartoons is underway at China Central Television (CCTV), the country’s national broadcaster. Programmers should “train Chinese youth into a new generation with lofty ideals, moral integrity and a good sense of discipline,” he added. As President Jiang Zemin wrote to the Shanghai Animation Film Studio, “fine works with healthy ideological content, high artistic quality and appeal” should be made.
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Throughout the years, the term and title Tom and Jerry became practically synonymous with never-ending rivalry, as much as the related “cat and mouse fight” metaphor has.ġ3.Tom and Jerry began appearing in comic books in 1942, as one of the features in Our Gang Comics.ġ4. Octosaw the first international release of Tom and Jerry: The Movie when the film was released overseas to theatres in Europe of that year and then domestically by Miramax Films in July 30, 1993, with future video and DVD releases that would be sold under Warner Brothers.ġ5. In Argentina, Armenia, Brazil, Colombia, Chile, Egypt, India Indonesia, Kazakhstan, Lebanon, Mexico, the Middle East, Pakistan, several South East Asia countries, Venezuela, other Latin American countries, and in eastern European countries (such as Romania), Cartoon Network still airs Tom and Jerry cartoons every day.By IPS Correspondents Reprint | | Print |īEIJING, (IPS) - China’s kids, like their counterparts in many other countries, switch on the TV-set every day to watch their favourite cartoon shows and relax after school.īut officials here, worried about the influence the imported cartoons would have on their children and ultimately on society at large, are doing efforts to increase the amount of locally- produced cartoons. Nibbles is a small grey mouse who often appears in episodes as Jerry’s nephew.Ĩ. Music plays a very important part in the shorts, emphasizing the action, filling in for traditional sound effects, and lending emotion to the scenes.ĩ. William Hanna and Joseph Barbera were both part of the Rudolf Ising unit at the MGM cartoon studio in the late 1930s.ġ0. Beginning in 1965, the Hanna and Barbera Tom and Jerry cartoons began to appear on television in heavily edited form.ġ1.The Simpsons characters, Itchy & Scratchy, the featured cartoon on the Krusty the Clown Show, are spoofs of Tom and Jerry-a “cartoon within a cartoon.”ġ2. In his attempts to catch Jerry, Tom often has to deal with Spike (known as “Killer” and “Butch” in some shorts), an angry, vicious but extremely unintelligent bulldog who tries to attack Tom for bothering his son Tyke while trying to catch Jerry.ħ. Jerry is a small brown house mouse who always lives in close proximity to him.Ħ. Although many supporting and minor characters speak, Tom and Jerry rarely do so themselves.Ĥ. Tom (called “Jasper” in his debut appearance) is a grey and white domestic shorthair cat.ĥ. Tom And Jerry has always been criticized by having so much violence, but their was never any blood and gore.ģ.
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1. Tom and Jerry is an American animated series of short films created in 1940 by William Hanna and Joseph Barbera.Ģ.